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Price Per Report: $2,450

What you get:

  • Reading Pulse report, including survey crosstabs, in PDF format sent via email.
    (view the Table of Contents below)
  • Single-user license, allowing one specific user to access the product.

The results of the report are based on six years of survey research, including the most recent online interviews conducted May 25–29, 2016, among a national sample of 2,826 U.S. adults ages 18+.

Table of Contents


  • Reading Frequency
  • Time Spent Reading
  • Reasons for Reading

Market Opportunities (Self-Publishing)

  • Interests in Writing and Publishing


  • E-Book Habits
  • Interest and Usage: E-Book Subscription (Kindle Unlimited)
  • Purchases
  • E-Reader Adoption: iPad, Kindle, Kobo, Nook
  • E-Reader Impact On Reading Habits

Genre Profiles

  • Mystery, Thriller, & Crime
  • Romance
  • Young Adult
  • Literature & Literary Fiction
  • Science Fiction & Fantasy

Book Purchase Habits and Channels

  • Source of Books
  • Interest in Fanfiction and Boxed Sets
  • Book Store Buyer Profiles: Indies, Amazon, Barnes & Noble, Mass Merchandise

Book Pricing

  • Social Media for Books
  • Value of Printed Books
  • Number of Books to Be Read

Reader Activities

  • Activities (Past 12 Months)
  • Social Media
  • Mobile App Usage
  • Technology Usage/Ownership
  • Gaming and Video Usage
  • Political Attitudes
  • Attitudes on National Issues
  • Media Usage
  • Media Reach by Genre
  • Book Marketing

Author Ranking Highlights

  • Mystery, Thriller, & Crime Author Top Ten
  • Romance & Paranormal Romance Author Top Ten
  • Literature & Literary Fiction Author Top Ten
  • Science Fiction & Fantasy Author Top Ten

Author Rankings

ranked by readers in each genre

  • Mystery, Thriller, & Crime Authors 
  • Romance & Paranormal Romance Authors
  • Literature & Literary Fiction Authors
  • Science Fiction & Fantasy Authors

About Weighting:

The survey was geographically stratified to mirror the geographic distribution of the population ages 18+ in the United States. Survey sample data were also weighted to match U.S. age, gender, and ethnicity based on parameters from the Census Bureau's annual American Community Survey. Weights also included proprietary behavioral and attitudinal weights to ensure the online survey sample for this report reflects both online and offline adults.

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